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The Wild Atlantic Way (WAW) is Ireland’s first long-distance coastal touring route, covering over 2,500 km along the West coast of Ireland. Launched in 2014 by Fáilte Ireland, the goal of the WAW is to further develop Ireland as a high-quality and competitive tourism destination in overseas tourist markets. The aim of this case study is use the Wild Atlantic Way as a living lab for a Blue Growth Pathway that will generate guidelines for the development of sustainable coastal tourism trails. Interviews will be conducted with tourists along the route and with business and community stakeholders. Data from the interviews will be analysed using a number of social science modelling techniques. . The results of the case study will be reviewed against the European Strategy for more Growth and Jobs in Coastal and Maritime Tourism in order to develop and suggest transition plans and pathways for Blue Growth in tourism, specifically coastal tourism trails. This case study is being led by SEMRU at NUI Galway.