On November 17th 2020, the Whitaker Institute (NUIG) hosted a webinar about Sustainable Marine Tourism Trail Development – An Irish Perspective. The webinar was presented by Dr Stephen Hynes and discussed the Wild Atlantic Way (WAW), Ireland’s first long-distance coastal touring route, covering over 2,500 km along the West coast of Ireland. Launched in 2014 by Fáilte Ireland, the goal of the WAW is to further develop Ireland as a high-quality and competitive tourism destination in overseas tourist markets. Researchers at NUI Galway used the WAW as a case study to examine what is required to develop sustainable coastal tourism trails. The webinar considered these issues from both the demand side perspective of the tourists travelling along the WAW and the supply-side perspective of stakeholders at one point on the WAW.
The webinar included presentations on:
An Introduction to the Wild Atlantic Way
Daithí Gallagher, Fáilte Ireland
Wild Atlantic Way tourists: A survey of spending, activities and attitudes
Daniel Norton, NUI Galway
Building a sustainable marine tourism trail through community voices: Rathmullan, Co. Donegal
Desiree Farrell, NUI Galway